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FACEBOOK: A THREAT TO YOUR PRIVACY?

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Can you trust social media? Is your privacy always safe in the hands of Twitter, Facebook, or Instagram?

Most of us don’t give much thought to how social media are handling our personal data. Perhaps we should.

The network effects of digital communication enable extremely rapid growth for firms that get in early, and over time they can dominate their market segments. Within a few years, they can acquire monopolies or near-monopolies. Once such near-monopoly is Facebook. Because of its massive user base- numbering in the billions- it gets close attention from advertisers. It crowds out other media- especially print.

This, in itself, could create serious problems for you. But what if Facebook becomes the dominant means of authenticating personal identity? You may soon be unable to handle the ordinary business of life without an account.

“The Zuckerberg Mafia finally hit me where it hurts.”

Consider the case of Jason Ditzian, who operates the website The Bold Italic. He was recently kicked out of a San Francisco ride-sharing service, City CarShare, after Getaround bought it. Getround had founded its platform on Facebook, and authenticated membership through it. Lacking an account, Ditzian could no longer use City CarShare. As he put it, “The Zuckerberg Mafia finally hit me where it  hurts.”

Getaround’s user agreement states: “We may permit third-party advertising networks to collect information about your use of our service over time…” It goes on to state that this could include location information. Getaround, then, would know where you’ve been- and when you’ve been there. Could this be a threat to your well-being?

What are you telling the world about yourself?

Most people post huge amounts of personal data on social media. Your Facebook posts may reveal:

  • Where you live
  • Who your friends or lovers are
  • Where you travel
  • What pets you have
  • Where you work
  • What you read
  • Your musical tastes
  • Your political or religious commitments and opinions

This can provide a nearly complete profile of your personality, background, and interests. What happens if this information falls into the wrong hands?

Could governments get your data?

 So far, your social media posts are used mainly to benefit advertisers. This may not be a serious problem for you. But what if governments or hostile political activists get their hands on the data? Consider China, for example. It has begun assigning “citizen scores” for applicants for housing or jobs. Its scores are derived largely from information on social media.

Could something similar happen here? Could the state use your data to ruin your life? Could it guess your location at any given moment, based on your Facebook posts?

The personal information Facebook can collect now is already a severe threat to privacy. At least you can opt out of participating, though.

What if that option is taken from you? If enough businesses and social groups require social media proof of I D, you may have to give in. Your survival may require it. You would have to leave yourself vulnerable to those who would use your personal data against you.

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The enclosed images are from Black Mirror, a Netflix series. It is said to be a contemporary version of The Twilight Zone.