‘Cognitive’ TV Sets Unveiled by Sony
You’ve heard of Smart TV, but its unlikely you’ve ever heard of ‘cognitive’ TV. If Sony Electronics has its way, though, you’re likely to hear about it often.
The consumer electronics giant announced yesterday that it plans to unveil Bravia XR, the world’s first ‘cognitive’ TV sets, at the upcoming Consumer Electronics Show in Las Vegas. The new devices will feature revolutionary methods for processing information. Sony says they will closely mimic the ways humans see and hear.
How does a ‘cognitive’ TV set differ?
The Cognitive Processor XR will control the new screens. The new processor divides the screen into multiple zones and senses location of the picture’s ‘focal point’. The XR can analyze several elements at once. It then adjusts each element for the best user view of the picture, and analyzes sound position so what the viewer hears matches what’s on screen. It can upgrade any sound signal to 3D Surround Sound.
According to Sony’s president, Mike Fasulo, the Cognitive Processor XR mimics the way the brain processes information.
The Bravia XR line includes the Master Series Z9J 8K LED, Master Series A90J and A80J OLED, and X95J and K90J 4K LED.
The XR TV sets also feature HMDI 2.1 compatibility, hands-free voice remote, Netflix Calibrated Mode, IMAX Enhanced Mode, smart speaker compatibility, and PureStream near-lossless UHD resolution with speed of up to 80 MB/S. In addition, Sony offers easy access to Google TV with all TV models.
All Bravia XR TV sets can receive NextGen TV cable signals.
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Sony has not announced pricing or availability of the Bravia XR line, but is expected to do so in the spring.
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