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‘Cognitive’ TV Sets Unveiled by Sony

You’ve heard of Smart TV, but its unlikely you’ve ever heard of ‘cognitive’ TV. If Sony Electronics has its way, though, you’re likely to hear about it often.

Sony XBR-X900B series review: Big-speaker 4K TV an A/V powerhouse - CNET

The consumer electronics giant announced yesterday that it plans to unveil Bravia XR, the world’s first ‘cognitive’ TV sets, at the upcoming Consumer Electronics Show in Las Vegas. The new devices will feature revolutionary methods for processing information. Sony says they will closely mimic the ways humans see and hear.

How does a ‘cognitive’ TV set differ?

The Cognitive Processor XR will control the new screens. The new processor divides the screen into multiple zones and senses location of the picture’s ‘focal point’. The XR can analyze several elements at once. It then adjusts each element for the best user view of the picture, and analyzes sound position so what the viewer hears matches what’s on screen. It can upgrade any sound signal to 3D Surround Sound.

According to Sony’s president, Mike Fasulo, the Cognitive Processor XR mimics the way the brain processes information.

The Bravia XR line includes the Master Series Z9J 8K LED, Master Series A90J and A80J OLED, and X95J and K90J 4K LED.

The XR TV sets also feature HMDI 2.1 compatibility, hands-free voice remote, Netflix Calibrated Mode, IMAX Enhanced Mode, smart speaker compatibility, and PureStream near-lossless UHD resolution with speed of up to 80 MB/S. In addition, Sony offers easy access to Google TV with all TV models.

All Bravia XR TV sets can receive NextGen TV cable signals.

Call 1-800-216-0185

Sony has not announced pricing or availability of the Bravia XR line, but is expected to do so in the spring.

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TOP TRENDS IN NEW TV SETS

Image result for oled screens images

With the annual Consumer Electronics Show about to end, we’ve gotten a glimpse of the near future in the market for video displays. In years past, LED and LCD displays with High Definition (HD) resolution were all the rage. They work well, but they’ve been around long enough that they almost seem passe’. Manufacturers are now producing flexible screens, OLED and QLED technology, and 4K or Ultra High Definition (UHD) resolution.

If you want your TV set to offer the best possible picture and sound, investigate displays with the following features:

4k and Ultra HD

As their names imply, 4K and Ultra HD (UHD) screens display four times the number of pixels in an HD screen. Only a few content providers offer their programming in 4K or UHD format, but more are adopting it every month.  Within two years, 4K will be standard.

High Dynamic Range (HDR)

One of the top trends in TV innovation is High Dynamic Range (HDR). Unlike 4K or UHD, which are brute-force approaches to picture sharpness, HDR does not entail simply stuffing more pixels into the display.

HDR is a new technology altogether. It offers much brighter highlights, deeper shadows, more detail and subtlety in the midrange, and a wider color gamut than conventional TV. Most observers say it improves the picture more than 4K does.

OLED and QLED

Organic Light-Emitting Diode (OLED) and Quantum Light-Emitting Diode (QLED) displays are at the top in picture quality. They offer far better contrast and color saturation than LED, LCD, or plasma screens.

OLED screens have been far more expensive than competing types, but this is changing. Samsung and LG have learned mass-manufacturing techniques that are making their prices much more competitive.

Both LED and QLED look impressive. There may be subtle differences in picture quality, but they are so small, most of us wouldn’t notice them. Both are clearly superior to everything else.

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